JD Group has invested heavily in creating the "7FRESH" brand in the fresh food sector and is actively deploying new retail.
Alibaba invests heavily in creating a “new retail” model of fresh consumption, and timely provision of safe, high-quality goods to improve customer consumption experience is the core element of “new retail”. The quality of fresh products depends heavily on the cold chain, and it also proposes cold storage Higher requirements. Ali ’s “Homa Fresh” currently has 60 direct-operated stores. It is planned to reach 100 by the end of 2018. It will open 2,000 stores in the future. Tmall plans to open 1,000 campus stores in the next year and 1,000 universities in the country within three years. The exclusive supplier of the project products has supplied to more than ten Hema Xiansheng stores, including Shanghai, Beijing, and Hangzhou.
